THE ULTIMATE SUPER MARKETING AND LEADGEN COMPANY FORMING THE INDUSTRY

We are rapidly increasing paid revenue (marketing spent on primarily CPC) on all available platforms and initiating a large SEO programme in Q3. Deeply integrated with the loyalty and LeadGen activity of players this will create a large SEO footprint almost impossible to obtain by paid channel today. In the longer term perspective we are starting a US focused Social Casino campaign in Q3. While still affecting revenues positively the main goal is to establish a beachhead for LeadGen and eventually WL operation in the US. With the SCOTUS decision in May that effectively freed States from Federal regulations the US market is rapidly turning towards regulated online gaming and opening the doors to what will be the largest online gaming market in the world by far. Using Social Casino we can legally acquire customers and get them to signup to the Loyalty programme in all states even before igaming is allowed locally. If successful the same approached can be replicated to other non-regulated markets, especially in Asia where the potential is enormous but regulation almost non-existent. Seeing that our model is already yielding results in revenue and NDC conversion rates we are confident that when the full effect of the EkstraPoint Loyalty platform kicks in during Q4 a noticeable effect on main KPIs will be seen immediately.

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